Thanks for taking a moment to learn more about me!

Over the years, my conversations with professionals, employers, and business owners revealed that writing is a challenging job responsibility for many people. It's not necessarily a skill issue, though. I realized that many people struggle because they can't find time to write, they feel burdened by writer's block, or they just don't have confidence in their own abilities.

I developed the Create-a-Buzz Writing Skill Builder as a convenient and affordable way for more people to work with a writing coach. You can learn more here. 

I also facilitate employee workshops that support job responsibilities and advance professional development.

Being a writing coach reflects the skills I love most: facilitation and writing.

Facilitation

I was a corporate trainer for several years, a competitive Toastmaster, and a public speaker on the topic of domestic violence. I love the opportunity to package information and deliver it in an engaging learning environment, and even more so when the topic is writing!  

Writing

I wasn't always a writer. (Just ask my first college English professor.) My passion for writing developed over time. After leaving my role as  a communications and PR manager for a $15 billion financial institution, I struck out on my own. I spent much of my time networking, cornering most every expert I met, and peppering them with questions, until I could absorb and translate their knowledge for an audience of non-technical readers. This experience is one foundation of the Create-a-Buzz Writing Skill Builder.

I developed a keen interest in manufacturing, robotics, and the startup community. This opened the door for me to write articles for trade and regional publications. 

My writing has appeared in many publications: Forbes, Credit Suisse, Stainless Steel Americas, Working Parts, NEXTPittsburgh, and more. You can learn more by viewing my writing portfolio.

It's fairly easy to envision what a writing coach does, but the Create-a-Buzz Writing Skill Builder deserves a bit more explanation.

The Skill Builder is the ideal combination of my skills and my passions. It is interactive, with a heavy emphasis on skills-application. When you finish the course, you will be a better writer, a more efficient writer (participants shave off at least 25% of their writing time), and you will be more confident in your writing abilities.

I often say that you will learn to write “content that sells” after working with me as your writing coach. That’s an important focus because we are all salespeople. We are selling products or services; we are convincing others that our ideas have more value than any other idea; or we are promoting ourselves as an expert or capable leader. Our writing is intended to change how our audience thinks or acts; therefore, we need to write content that sells.

I am excited to discuss how Create-a-Buzz can prepare you to write more effectively and efficiently, for a lifetime! 

Regards,

Kathy Serenko